Is Google killing clicks? AI searching for us? It’s time for a new website strategy.
Zero-click searches and artificial intelligence are changing the rules of the game. Google serves answers directly, ChatGPT searches in an instant, and young people are increasingly looking for information on TikTok. So, does it make sense to invest in websites?
Absolutely โ but it’s necessary to adapt your approach. Here’s how. ๐
First of all – why are websites still relevant? ๐ฏ
๐ The digital hub of your brand A website is your space โ the only place where you have complete control over your story and brand. Google and AI tools may be using your content, but without a website, youโre missing out on the opportunity to present it your way.
โ๏ธ Credibility and authority People still want to verify the source. If Google uses you for zero-click searches, but you don’t have a website that proves your expertise, you lose credibility.
๐ธ Sales and Conversions AI tools don’t sell your products or collect your leads. The website is still the place where people take “real actions” – sign up for a newsletter, book an appointment, or buy a product.
๐ง How to adjust website investment?
๐ Focus on user experience (UX) Visitors expect a perfect experience โ speed, modern design, and mobile-friendliness. It’s no longer an option, but the standard.
๐ Zero-click optimization If you’re already losing clicks, at least be present! Leverage structured data and optimize for Google Featured Snippets. Example: Add FAQ schema markup to appear directly in search results.
๐ Integration with other channels A website is no longer an isolated channel. It is the link between your social media content, advertising, email marketing, and other digital platforms – track traffic using UTM tags to better understand user behavior.
๐ญ Storytelling as a tool People remember stories. Share how your product has helped a client โ โโyou build an emotional connection with your audience.
Ultimately – is investing in websites profitable?
Absolutely. But with a note that a website is not just a “destination for clicks” โ it is the foundation of your digital business. In a world of decentralized information, your website remains a safe haven where you control the story, build trust and make sales.
The new rules of the game are here. Are you ready to take advantage of them?
