Why does a high ROAS often hide the true picture of profitability? We all like to see a high ROAS – it’s a number that speaks to success. But is that “success” sometimes just an illusion? While ROAS is a key metric for tracking return on advertising...
Is Google killing clicks? AI searching for us? It’s time for a new website strategy. Zero-click searches and artificial intelligence are changing the rules of the game. Google serves answers directly, ChatGPT searches in an instant, and young people are...
